Zen Bar Flyers
Zen Bar Flyers
About the project
KARMA had already formed a partnership with Zen Bar, a juice and smoothie bar located in the heart of South Florida with the redesign of the labels for their bottled juices and shots. After the packaging project was completed, the local juice and smoothie bar was eager to have us help expand their new branding with some flyers and new business cards. Once the business cards were done, we moved on to the juice and smoothie bar flyer design which was able to take its queue from the business cards.
INTENTIONS
Zen Bar had a brand-new Juice Cleanse program and wanted to feature it on the flyer design. To entice new customers and encourage current customers to return, a 10% off coupon would be included as well. Store locations and hours would also need to be featured on the juice & smoothie bar flyer and stay consistent with their new business cards and juice labels.
MANIFESTATION
The juice and smoothie bar flyer was designed so the front matched the business card and highlighted store locations and contact information in an easy to read layout. The back featured an image of their new packaging along with a call-out above it to promote their new Juice Cleanse. The 10% OFF coupon was placed below in larger font, making it the focal point to call attention to the discount.
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