Heal the Planet Website Redesign

Heal the Planet Website Redesign

Heal the Planet Website Redesign

About the project

Heal the Planet is a non-profit organization with a mission to educate and empower the next generation on the impact their daily choices have on their own health and the well-being and sustainability of the planet. They came to KARMA needing their website redesigned after changing the organization?s direction from an e-commerce platform focused on healthy products, more towards sustainability education, volunteerism, and event participation.

INTENTIONS

A full website redesign would be needed for the non-profit to match their current goals. The objective was to keep the site colorful and vibrant to exude a fun, youthful, and positive vibe. It was essential to have a Donation link be prominently displayed throughout, along with other necessities including signup forms, password protected pages with downloadable content, and more.? Additionally, their prior logo consisted of a shopping bag icon, which they wanted to update as well to match with their new focus of moving away from e-commerce.

MANIFESTATION
KARMA successfully rebuilt Heal the Planet?s website to align with the organization?s new mission. Heal the Planet?s original logo was refreshed and updated to match their new focus and we kept the already established color scheme to minimize the risk of losing or confusing their current following.

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Heal the Planet Brochure

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Zen Bar Flyers

Zen Bar Flyers

Zen Bar Flyers

About the project

KARMA had already formed a partnership with Zen Bar, a juice and smoothie bar located in the heart of South Florida with the redesign of the labels for their bottled juices and shots. After the packaging project was completed, the local juice and smoothie bar was eager to have us help expand their new branding with some flyers and new business cards. Once the business cards were done, we moved on to the juice and smoothie bar flyer design which was able to take its queue from the business cards.

INTENTIONS
Zen Bar had a brand-new Juice Cleanse program and wanted to feature it on the flyer design. To entice new customers and encourage current customers to return, a 10% off coupon would be included as well. Store locations and hours would also need to be featured on the juice & smoothie bar flyer and stay consistent with their new business cards and juice labels.
MANIFESTATION
The juice and smoothie bar flyer was designed so the front matched the business card and highlighted store locations and contact information in an easy to read layout. The back featured an image of their new packaging along with a call-out above it to promote their new Juice Cleanse. The 10% OFF coupon was placed below in larger font, making it the focal point to call attention to the discount.

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Healing Sense Bodywork Massage Brochure

Healing Sense Bodywork Massage Brochure

Healing Sense Bodywork Massage Brochure

About the project

Healing Sense Bodywork is a massage therapy spa in Michigan. As they offer several types of massages to choose from, they wanted to be able to hand out an informational massage brochure to educate their clientele on the different massage styles provided, as well as the benefits and pricing of each one. The massage therapist, who was also the owner, wanted to include her background information, as well.

INTENTIONS
There was quite a lot of information that the client wished to include in the brochure. KARMA?s objective was to showcase all these details in a visually-appealing, easy-to-digest manner, which would not be overwhelming to its readers.
MANIFESTATION
Instead of making the brochure packed with text, KARMA decided to create a diagram and picture icons to visually showcase the full list of benefits which each massage offered. We also formatted the brochure in a manner which made all the information easier to digest. The final brochure included details on their massage offerings while staying in line with their “healing” brand message.

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Vivitris Health Supplements Website

Vivitris Health Supplements Website

Vivitris Health Supplements Website

About the project

Vivitris’ mission is to improve everyone’s quality of life by providing natural and organic preventative medicines which help with weight management, fitness endurance, and more. Being an e-commerce business, they needed a strong online presence. The health supplements website needed to align with their company?s health and nutrition-focused branding and be a smooth experience for their customers.

INTENTIONS
Vivitris? current website was ineffective at telling their company story, and lacking in educating customers on their products and the health benefits they offer. KARMA decided to pull all of the information from the site and reformat it in a way which effectively caught customers? attention and communicated product details in a compelling manner.
MANIFESTATION
KARMA executed a complete site overhaul to successfully convey Vivitris? company mission and the quality and benefits of their products. The health supplement website was re-built to be fully responsive, which the previous site lacked, and we incorporated all new imagery to align better with their brand.

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Zen Bar Business Cards

Zen Bar Business Cards

Zen Bar Business Cards

About the project

Zen Bar, a juice and smoothie bar in South Florida, had previously worked with KARMA to design new labels for their bottled juices. Now it was time to update Zen Bar?s business cards to match their bright and fun new packaging. The juice and smoothie bar business cards as well as a new coupon flyer were designed in tandem with the new branding.

INTENTIONS

Zen Bar wished to keep their current logo but needed a new identity built around it for their new packaging and printed materials. For the smoothie bar business cards, we needed to highlight Zen Bar?s location, as well as their hours of operation within a small space, while also staying consistent with the brand’s bright and vibrant feel.

MANIFESTATION

KARMA was able to give the juice and smoothie bar business cards a fresh new look, incorporating vibrant colors which reflect their local organic cold-pressed juices, smoothies, and acai bowls. The business card design utilized a clean, bright design which speaks to the freshness and health-conscious aspect of the Zen Bar brand.

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